A couple of weeks ago JVC introduced a 4K video camera at the IBC show in Amsterdam. Now there's nothing particularly noteworthy about 4K itself - Red One's been producing 4K cameras for a while now, and a number of major Hollywood productions have been shot with this camera (including The Social Network and District 9). What really remarkable about the camera is who it's designed for.
Up until the coupleof years 4K has usually been restricted to the very highest of high-end productions. At this point, it's almost impossible to view 4K video without specialize equipment, and with good reason. 4K has almost 4 times the amount of image information as 1080P HD. Processing imagery of that quality takes some serious power.
Yet here's JVC introducing a 4K camera aimed squarely at independant/documentary filmmakers. How 'aimed', you ask? The camera's expected to retail for less than $6,000 when it's released early next year. That puts the ability to create 4K footage squarely into the hands of most working filmmakers.
So how does this affect you and me?