It's exciting and encouraging to see ministry leaders and church planters begin to grasp how crucial video will be moving into the future. Missional churches are churches that speak the language of the culture they are in, and in the US culture that 'language' is video. Now that we're beginning to accept this new reality, I think we need to challenge ourselves to become far more fluent in 'media.'
Imagine for a moment if you felt called to share the gospel in El Salvador. Would you take a one-week crash course in Spanish and then hop on the next plane out? Would you buy a coffee table book about the country from your local Barnes and Noble and assume that would teach you everything you needed to know about the culture? Of course not. Yet so many Christian leaders today assume that a video camera and firewire is all you need to create compelling video.
Speaking 'video' fluently really isn't any easier to master than any other language, and Christian leaders need to stop assuming it is. If you participate in Christian worship experiences with any kind of frequency you've probably experienced a time when no video would have been better than the embarrassing video that was used. The intentions were good, but the results were cringe-tastic.
So how can take our media to the next level?
Continue reading "video and digital storytelling" »
As I was doing to research on church planting and technology I stumbled upon an article from Christianity Today which reports that 80-85% of people are making their initial connections to a church based on the church's website. This study is almost 18 months old at this point, so this number may even be higher by now.
Unfortunately, this statistic 'feels' very true. I say unfortunately because most church websites today stink. Many of them feature irrelevant graphic design, confusing navigation, outdated technologies, a shocking lack of basic information and first-time viewer awareness. As someone who's been designing ministry websites for almost ten years I've found the ratio to be something like seven bad sites to every decent site. The ratio is something like 15 to 1 for great sites.
Continue reading "church and the web" »